Gray B. – Entrepreneur & Investor
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Creative direction involves determining where the company is and where they wish to go and shaping content that meets the objectives of the client. Once this has been done, it must be shared with the public across global markets, and many individuals play a role in this process. The creative director ensures no role is overlooked, from the photographers and directors who create the advertising to the fans who engage with the brand. The creative director serves as the composer and conducts the musicians in the field to ensure the score is properly played.
I have the eye for stunning visuals. From visual aesthetics all the way to typeface selection, I will direct you on the creative overhaul your company needs to reach the success it deserves. To ensure this is the case, I work with clients at every stage of the process. We don’t establish a business relationship as much as a partnership in your business, as your success is my success.
Many entrepreneurs look to the big names when choosing advisors, yet this could be a mistake. These individuals lead busy lives and may not have the time needed to properly advise the business owner. It’s best to look for someone who can commit to the business and provide the time needed to get the startup running and established or get an established business back on track. Many turn to individuals in the community with a good reputation, as this provides them with a level of credibility with consumers.
A partnership needs to be established with this advisor, and both parties must be fully committed in order for it to work. Business owners need to follow the advice of the mentor or advisor, while still having input into the process. For this reason, expectations have to be laid out at the beginning of the relationship. When they are, the partnership moves along smoothly and both parties receive something from the interaction.
I will show you the fastest, most efficient path to success while advising you on the pitfalls that claim the average new business—leaving you with the upper hand when competing with your industry rivals.
With the help of the corporate brand identity, companies find it easier to make long-term plans for their marketing strategy and their product consistency. The brand helps to influence every aspect of the company not only with the customers but internally as well. In addition, a brand makes it easier to identify which geographic markets and consumer segments to target by determining geographic, socioeconomic, and lifestyle factors associated with consumers who are likely to buy the products or services.
Companies also use this information to determine the appropriate price point for their offerings. The goal is to ensure they don’t price the products and services out of the market. A luxury item needs an elegant brand, yet one for the everyday consumer that needs a more laid-back brand, one that relates to more people, and the prices need to reflect this. When the time comes in the future to expand market share, this process becomes easier, as the groundwork has already been laid.
I work with clients to create a strong corporate brand identity, as this lays the foundation for everything that comes in the future. This is only the first step in the process-yet one which entrepreneurs should never discount the importance of.
Research consistently shows that businesses in the top three search engine listings receive a majority of the clicks, and most search engine users never proceed past the first page. Companies need to keep these facts in mind and make search engine optimization a priority for this reason. Many steps are involved in this, from creating outstanding content that is relevant to using long-tail keywords to rank better without spending a great deal of money.
The problem many entrepreneurs encounter is they are unable to keep up with search engine algorithm changes. Their focus remains on starting up their business, thus they can’t monitor adjustments in the search engine industry. For this reason, it’s essential to hire a professional in this area, someone who is aware of recent changes and upcoming ones, as this helps to ensure the company website is optimized at all times.
In addition, a mobile website remains critical for businesses. More and more consumers are turning to a mobile device to find the information they want and need concerning a product or service. Mobile searches have now overtaken desktop searches in this area. Any business lacking a functional mobile website will never achieve the highest levels of success, and this must be remembered at all times.
I work with clients to ensure they have a mobile and desktop site that meets the needs of consumers while remaining search engine friendly and optimized. Anything less and the business will suffer.
Furthermore, brand management requires the business owner manage the intangible aspects of the brand. Many focus on the packaging and message, but ignore consumer sentiment. They ignore customer feedback and disregard expectations when it comes to their merchandise. Doing so can significantly harm the business in a short period of time also. For this reason, companies must create campaigns that reinforce their identities and boost their brands in the eyes of the consumers, and respond to customers when doing so.
Brand management must be ongoing. Companies can never neglect this aspect of marketing and must ensure every communication, package, and advertisement reflects the desired image. When a company succeeds in this area, the brand is reinforced in a positive way and the business is strengthened.
I will advise you in the best ways to push your brand throughout all marketing mediums to reach the professional level it needs to be—not just to compete in the market, but to win.
Focus on your business and leave the technical aspects of advancement to me. I understand exactly what steps need to be enacted to take a startup business and move it to the top of its industry, and I have done so for numerous clients in a multitude of countries. Your business is your dream, and seeing it succeed is mine. Together, we can take your new company and grow it in ways you may never have dreamed possible or refocus your current organization to make it more profitable. Contact me today so we can get started. I can’t wait to help you achieve and surpass your goals for your company.
Michael B. – Founder – JOIO International
Regardless if the project is consulting, design, or anything in between, my clients’ satisfaction is my highest priority.
John is unique to his craft by providing a service that goes above and beyond expectations. His enthusiasm for his client’s passion is evident by the work he produces. His work ethic was impeccable, he worked around the clock in order to meet our deadlines. John’s spectrum of expertise provided us with a wide range of support, making him the obvious choice to work with in the future.
I worked closely with John for 2 years. He handled million dollar budgets, managed sales teams, and developed both our online and traditional marketing. He’s a natural leader, and would be a great asset to any creative team.
Great consultant that gets branding and design! I highly recommend John.
Really happy with his work! Great stuff!
John has helped me succeed in starting multiple brands. This includes health centers, non-profit organizations, and community outreach programs. Through creativity and precision, we created an immediate value within the market.
When I started my sound production company, John helped build my brand from a ground level in a way that allowed the company to appear larger than it really was. With his efforts, we soon found ourselves leading the market in our local area.
I feel John understood my intent and offered so much as a result. John has been very easy to work with and grasped my business model with little interpretation required. I intend to hire him again in the future to work on further developing my business model. Highly recommended.
For the international launch of our startup, John helped plan our market entry into the United States and Asia. His direct way of pointing out issues and coming up with potential solutions makes him an outstanding partner. He’s not afraid to criticize ideas in order to achieve better outcomes; which makes for a refreshing cooperation, especially for an European company
John really knows his stuff. I was struggling with deciding the next steps in my business, and John helped me put things in perspective and move forward. With a mixture of practical actionable steps and philosophical conversations, he was a great help!
An expert who has “been there and done that” several times and has real world experience to support any piece of advice he provides— this isn’t just theory or opinion, it’s fact. It would have taken me MONTHS to make the same amount of progress on my own. Working with John is THE BEST business decision I’ve ever made— I wish that I had found him sooner.
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