SEO : A Widely Accepted New Approach for Startups

If a tree falls in the woods and no one hears it, did it make a sound? Some may argue that “yes,” it did. But when you expand that idea to the internet, the answer is a resounding “no.” A website that isn’t in the top hits on major search engines isn’t seen. And when a website isn’t seen, it and the company it represents essentially don’t exist.

Search engine optimization is the practice of making your website more visible online, so that when people look for the kinds of things your company offers, your website will show up in their results pages. Without effective SEO strategies implemented by experienced professionals, your website could drop in the pages, and other companies could leave your startup in the dust.

1.  Grow Traffic

Websites that are seen by search engines are seen by potential customers. Every time you show up on the first page of Google, you have a better chance of getting people to come to your website. More popular websites, in turn, get even more traffic. And websites with really high traffic get conversions. If you want to turn your website, and consequently your company, into something that’s talked about, visited, and most importantly selling things, then you need an SEO strategy that works for you.

2.  Get New Customers

SEO protocols don’t simply drive your website up in the results pages, they also help target the right kind of people. At John Lipe, we believe great SEO comes from creativity, not simply from an understanding of search engine algorithms, because specificity can help any company grow. John Lipe has years of experience in SEO practices for startups and small businesses. Our practices and programs have driven more customers to our clients’ websites and, coupled with the right graphic design, they’ve been able to convert casual web surfers into dedicated customers.

3.  Expand Past Your Front Door

Billboard campaigns, mailers, and more are all extremely important when it comes to advertising, but a website lets you reach anyone with an internet connection. For your startup to succeed, it probably needs to spread a wide net to catch the right people. To do that, you need effective SEO protocols that consistently drive people to your website. Without them, you are just one of billions of sights vying for visibility.

4.  Become Part of the Conversation

While many of the major search engines claim they don’t include social media in their results, we’ve all seen tweets show up on the first page. Effective SEO practices will help your entire company be visible on multiple channels. And with the right maintenance, you can join in on conversations with people who would benefit from your startup’s products.

Search engine optimization is no longer an optional aspect of business. It’s a necessity. But there’s a difference between plugging in the right keywords and creating a set of specialized SEO protocols that actually drive people to your startup. At John Lipe, we believe that effective SEO starts with knowledge, experience, and a willingness to collaborate. By working closely with your company, we can create an SEO strategy that will help you grow and become even more successful.

How a Graphic Design Agency Can Help Your Startup

They say that how something is said is as important as what’s being said. This has never been truer than in our digital age, when looks and easily-digested material can translate into higher sales, more satisfactory customer experiences, and the chance to set your company apart from the competition. No startup today can afford to skimp out on quality graphic design. Here are a few ways we can give your company a competitive edge with the help of a graphic design agency like John Lipe.

1.  Advertising

Reaching people today has never been more difficult. With so much information and opportunity at the fingertips of today’s consumer, effective advertising is an absolute must. Here at John Lipe, we believe effective advertising needs to look good, but more importantly, it needs to catch the eyes of the right people. Good design is more than making something pretty; it’s an intelligent and informed approach to how people see, find, and consume information. Without the right design, potential customers could click or look away before you’ve even made your statement. To get the hook, you need a graphic designer who understands how to grab people’s attention—and keep it.

2.  Websites

If you don’t have a perfectly run, well-maintained, and visually appealing website for your startup, you may as well send all your investors their money back. Today, quality websites are a necessity, and customers have become accustomed to seamless and beautiful experiences. We at John Lipe offer a number of website design packages that can help your startup look the way it should, and we believe the best websites are the result of great collaboration. So, if you don’t have the skills or experience to make a stellar website, let us help you implement your ideas, sustainably and effectively.

3.  Drive Up Engagement and Sales

Have you ever gone to a website that’s an absolute joy to explore? If you have, you’ve probably either learned a lot about whatever you wanted to know, or you ended up buying something. This is because great design encourages people to explore, discover, and buy. It’s about leading people to the products and services they want, and doing so in a way that’s enjoyable and exciting. Here at John Lipe, we are dedicated to helping your company reach the right people. To do so, we create beautiful and engaging websites, advertising, and more that draw people in and get them excited about what you have to offer.

Your startup is doing something different and exciting, which means you’ll need a quality look and feel that helps communicate what you do to the right people. With our talent and experience, we can help your company reach new heights, and new customers, through the power of quality and unique design. Quality design cannot be faked, it needs to be done by professionals with the right experience. At John Lipe, we bring every one of our clients a full range of services to help them get the attention they deserve, all at rates that won’t break the bank.