SEO : A Widely Accepted New Approach for Startups

If a tree falls in the woods and no one hears it, did it make a sound? Some may argue that “yes,” it did. But when you expand that idea to the internet, the answer is a resounding “no.” A website that isn’t in the top hits on major search engines isn’t seen. And when a website isn’t seen, it and the company it represents essentially don’t exist.

Search engine optimization is the practice of making your website more visible online, so that when people look for the kinds of things your company offers, your website will show up in their results pages. Without effective SEO strategies implemented by experienced professionals, your website could drop in the pages, and other companies could leave your startup in the dust.

1.  Grow Traffic

Websites that are seen by search engines are seen by potential customers. Every time you show up on the first page of Google, you have a better chance of getting people to come to your website. More popular websites, in turn, get even more traffic. And websites with really high traffic get conversions. If you want to turn your website, and consequently your company, into something that’s talked about, visited, and most importantly selling things, then you need an SEO strategy that works for you.

2.  Get New Customers

SEO protocols don’t simply drive your website up in the results pages, they also help target the right kind of people. At John Lipe, we believe great SEO comes from creativity, not simply from an understanding of search engine algorithms, because specificity can help any company grow. John Lipe has years of experience in SEO practices for startups and small businesses. Our practices and programs have driven more customers to our clients’ websites and, coupled with the right graphic design, they’ve been able to convert casual web surfers into dedicated customers.

3.  Expand Past Your Front Door

Billboard campaigns, mailers, and more are all extremely important when it comes to advertising, but a website lets you reach anyone with an internet connection. For your startup to succeed, it probably needs to spread a wide net to catch the right people. To do that, you need effective SEO protocols that consistently drive people to your website. Without them, you are just one of billions of sights vying for visibility.

4.  Become Part of the Conversation

While many of the major search engines claim they don’t include social media in their results, we’ve all seen tweets show up on the first page. Effective SEO practices will help your entire company be visible on multiple channels. And with the right maintenance, you can join in on conversations with people who would benefit from your startup’s products.

Search engine optimization is no longer an optional aspect of business. It’s a necessity. But there’s a difference between plugging in the right keywords and creating a set of specialized SEO protocols that actually drive people to your startup. At John Lipe, we believe that effective SEO starts with knowledge, experience, and a willingness to collaborate. By working closely with your company, we can create an SEO strategy that will help you grow and become even more successful.

SEO Tips for Startups to Get Noticed

Having your company show up on the first page of Google search results is the number one priority for most businesses. With 40 percent of the world online (up from just 1 percent in 1995), the way the world searches for products and services has changed dramatically in just a few short years. Companies that have failed to take advantage of this digital golden age are falling behind their competitors.

Don’t get left behind

North America is the second leading region in the world for Internet use. How can your business survive if your customers can’t find you on Google?

The solution is SEO, or search engine optimization

You’ve probably heard this term before, and for good reason. SEO is how companies of all sizes get on the first page of search engine results. Since Internet users typically do not click past the first page of results, being buried on page three or four sounds a death knell for your company.

So how you do rank high? Here are four tips to get you started

1.  Content: When a user puts keywords (phrases about something they are searching for) into a search engine, Google’s bots crawl the Web and return hits that contain those phrases. For example, if you want the best pizza in Seattle, you are not going to type in the name of any one pizza parlor. You are going to type in phrases such as “highest rated pizza in Seattle”. If your website contains these phrases, Google rewards you with positive hits and moves you up in the ranking scale. Your content needs to be optimized with the phrases that people are using to search for your products and services.

2.  Blogging is essential: You can’t just slap down random phrases to entice the Google bots. Your content has to be clean, professional, and make sense. You also can’t load your website’s landing pages with thousands of words. That turns off customers. When you add a blog to your website and optimize that blog with keyword phrases, you continue to add keywords to your site, but in ways that (a) please the Google bots and keep you ranking high, and (b) please your clients because they have interesting things to learn by returning to your site each week to read your blog.

3.  Analysis is critical: Sadly, “highest rated pizza” is a very common keyword. It is not enough to add phrases you think your audience will use. A careful analysis of which phrases will rank you the highest, and ongoing reporting on those phrases, is critical to your SEO success. What works one month may sink your ratings the next. Constant analysis is important.

4.  Quality is vital:  Take the time to have good, clean, properly organized and grammatically correct information on your website and your blog. Cramped websites with unprofessional writing will turn off potential clients – and Google’s bots. Yes, some important keyword phrases are difficult to work with, but professional content writers can use them property in your content. Trust the experts.

Anyone can go online and use Google’s SEO tools to garner a few keyword phrases, but savvy entrepreneurs know that it takes more than that to properly and consistently rank high in online searches. The best way for startups to get noticed online is to rely on the expertise of an SEO expert who knows the ins and outs of the ever-evolving SEO industry. For a limited time, you can get my SEO guide from JohnLipe.com. My guide is full of tips designed to make your SEO campaign a success.

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