Having your company show up on the first page of Google search results is the number one priority for most businesses. With 40 percent of the world online (up from just 1 percent in 1995), the way the world searches for products and services has changed dramatically in just a few short years. Companies that have failed to take advantage of this digital golden age are falling behind their competitors.
Don’t get left behind
North America is the second leading region in the world for Internet use. How can your business survive if your customers can’t find you on Google?
The solution is SEO, or search engine optimization
You’ve probably heard this term before, and for good reason. SEO is how companies of all sizes get on the first page of search engine results. Since Internet users typically do not click past the first page of results, being buried on page three or four sounds a death knell for your company.
So how you do rank high? Here are four tips to get you started
1. Content: When a user puts keywords (phrases about something they are searching for) into a search engine, Google’s bots crawl the Web and return hits that contain those phrases. For example, if you want the best pizza in Seattle, you are not going to type in the name of any one pizza parlor. You are going to type in phrases such as “highest rated pizza in Seattle”. If your website contains these phrases, Google rewards you with positive hits and moves you up in the ranking scale. Your content needs to be optimized with the phrases that people are using to search for your products and services.
2. Blogging is essential: You can’t just slap down random phrases to entice the Google bots. Your content has to be clean, professional, and make sense. You also can’t load your website’s landing pages with thousands of words. That turns off customers. When you add a blog to your website and optimize that blog with keyword phrases, you continue to add keywords to your site, but in ways that (a) please the Google bots and keep you ranking high, and (b) please your clients because they have interesting things to learn by returning to your site each week to read your blog.
3. Analysis is critical: Sadly, “highest rated pizza” is a very common keyword. It is not enough to add phrases you think your audience will use. A careful analysis of which phrases will rank you the highest, and ongoing reporting on those phrases, is critical to your SEO success. What works one month may sink your ratings the next. Constant analysis is important.
4. Quality is vital: Take the time to have good, clean, properly organized and grammatically correct information on your website and your blog. Cramped websites with unprofessional writing will turn off potential clients – and Google’s bots. Yes, some important keyword phrases are difficult to work with, but professional content writers can use them property in your content. Trust the experts.
Anyone can go online and use Google’s SEO tools to garner a few keyword phrases, but savvy entrepreneurs know that it takes more than that to properly and consistently rank high in online searches. The best way for startups to get noticed online is to rely on the expertise of an SEO expert who knows the ins and outs of the ever-evolving SEO industry. For a limited time, you can get my SEO guide from JohnLipe.com. My guide is full of tips designed to make your SEO campaign a success.