The Last Call

Google launched a feature called “Let Google Call.” A consumer searches for a product, and an AI agent phones nearby stores, checks stock, compares prices, and sends a summary. No hold music for the customer. No effort at all.

A second feature completes the purchase automatically when a tracked item hits a price the user set. Intent to transaction, no human in the loop.

This is not a shopping feature. It is a behavioral reset. The consumer did not prompt a chatbot or scan a website. They handed off an errand and got a finished result. That is delegation — the same pattern showing up in McKinsey running 25,000 AI agents alongside 40,000 employees, Salesforce rebuilding Slackbot into an action-taking agent, and Andrew Ng shipping OpenWorker as a desktop agent that returns completed work instead of chat responses.

The consumer side moves faster because there are no procurement cycles. People just use it. And once a customer discovers an agent can check your inventory for them, they do not go back to doing it themselves.

Your front desk is already fielding calls from agents. Your customer did not choose to call. Google’s agent did. If your systems are not ready for that interaction — structured data, accessible inventory, staff who understand the voice might not be human — you will not lose a sale. You will lose the call entirely.

Nobody sends a memo about this. Your customers just stop calling.