ACTIVE  ·  BUILDING  ·  v1.0 2026-04-29  ·  JL:IOTA:001
X:847 Y:128 WORK

The Work.

Started with design. Four years learning to solve problems and ship them clean. Spent a decade building operations before figuring out that creative systems and business systems run on identical logic. The work is explicit now: systems that perform when I'm not in the room.

SCAD trained the eye. Four years of learning that design is just problem-solving with stakes. A decade of building followed: agencies, partnerships, marketing orgs. Westmoreland, Ripe Media, John Lipe [.COM]. Different contexts, same instinct: build the system, don't just run the process. Black Label went global. Transactly was proof of what happens when you operate at scale: 25-person team, 300%+ revenue in 6 months, 180+ projects in a quarter. The shift to AI wasn't a pivot. Strategy Ninjas is the destination: building systems for organizations that need them built, not recommended.

Full Profile on LinkedIn ↗
Strategy Ninjas 2024–PRESENT
CIO  ·  AI ADOPTION + SYSTEMS
Internationally Exhibited Artist 2022–PRESENT
60K+ FOLLOWING  ·  LA · PARIS · ROME · COPENHAGEN · LISBON · SEOUL · NY
Joyn 2023–2024
CONSULTANT  ·  CREATIVE, PRODUCT, COMMUNICATIONS
Transactly 2021–2022
DIR. MARKETING + PARTNERSHIPS  ·  25-PERSON TEAM  ·  300%+ REVENUE IN 6 MONTHS  ·  180+ PROJECTS Q1 2022
Black Label Global, Inc. 2019–2021
CEO  ·  35% COLD OUTREACH CONVERSION  ·  150% YEAR-2 REVENUE
John Lipe [.COM] Marketing Agency 2015–2018
FOUNDER, CEO  ·  GROWTH MARKETING  ·  5-COUNTRY TEAM
Westmoreland Homes 2013–2015
EXEC MARKETING + SALES DIRECTOR  ·  150+ HOMES IN 2 YEARS
Ripe Media LLC 2010–2013
FOUNDER, CREATIVE DIRECTOR
BFA · SCAD 2003–2007
GRAPHIC DESIGN & ADVERTISING
Agentic Systems
AI Architecture
LLM Workflows
Multi-Agent Systems
Automation Engineering
Systems Strategy
Executive Leadership
Strategic Partnerships
Growth Marketing
Revenue Operations
Creative Direction
Brand Architecture
Community Building
AI Fluency Framework & Foundations ANTHROPIC
Claude Code in Action ANTHROPIC
Building with the Claude API ANTHROPIC